My parents in law Gústaf and Ásta, settled in the Icelandic village of Laugarás in 1968. They continued on the tradition of Ásta's father, that founded the village of Laugarás, growing flowers in greenhouses ever since and lived there for already four generations now.

For 52 years Gústaf and Ásta persisted with the family business, however this is not attainable any more due to debts that have been amassed to keep the greenhouses alive and they will have to give up their property and move out of the area.

The Icelandic bank crash in 2008 and the ensuing shift of Icelandic economy towards tourism, that ensured a fast but uncontrolled financial growth, brought about a swift change in Icelandic life that is reflected in the story of the Sælands . Reykjavík is attracting more and more people to support the explosion of tourism leaving a haemorrhaging countryside withering.

Through the story of the Sæland family, the series is portraying a vanishing lifestyle against the tourism industry explosion after the 2008 crash and an establishment of a new order.

(click to enlarge images)