ROSES GREW ON SNOW
My parents in law Gustaf and Asta, settled in the Icelandic village of Laugaras in 1968. They have been growing flowers in greenhouses ever since and lived there for already four generations now.
However, the Icelandic bank crash in 2008 and the ensuing shift of Icelandic economy towards tourism, rendered such local businesses less viable. For 10 years the family persisted with the family business, however this is not attainable any more due to debts that have been amassed to keep the greenhouses alive and they will have to give up their property and move out of the area.
Through the story of the Sealand family, the series is portraying a declining lifestyle against the backdrop of the tourism industry explosion after the 2008 crash and a shift in Icelandic society from traditional values to an exploding tourism industry.